I have had many conversations regarding performance in business.  Most all my conversations are predicated with a thought or a need for improvement in one department or another.  Rarely have the conversations began with a more wholistic view of business performance. 

Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.